On the very rare occasion I get an advertising email from somewhere I usually delete it straight away. Recently I got myself a login name at The Lancet, a fairly reputable medical journal from England. I obviously can't afford to subscribe - but I did get a login name so I could access their journal database.
So this morning I got an email from them. It starts thus:
Dear Mr Cameron
Medical professionals like you subscribe to The Lancet because of our practice-changing content...
Awake barely 5 minutes and I'm killing myself laughing...
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